MoveOn Launches $5.5 Million Ad Campaign to Help Drive Voter Turnout and Counter MAGA Extremism

Washington, D.C. – Today, MoveOn Political Action announced a $ 5.5 million ad campaign to mobilize voter turnout among key groups—including those who voted in 2016, 2018 and 2020 but might not normally vote in midterm elections—to protect our freedoms from MAGA Republican candidates who are trying to overturn our elections, silence our voices, take control of our bodies, and block policies that will benefit all Americans. Today’s announced ad buy is part of MoveOn’s $ 30 million+ election program—its largest ever for a midterm. The ads will run in…

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MoveOn Announces Nail the Vote Campaign

Washington, D.C. – MoveOn Political Action unveiled its new Nail the Vote Campaign timed to the final weeks of the 2022 election season. Nail the Vote will reach and engage younger Americans with the help of pro-voting nail art worn, promoted, and even designed by celebrities, artists, and other influencers. As reported in Women’s Wear Daily, to maximize awareness of the campaign, MoveOn partnered with high-profile nail artists to create bespoke, voting-themed nail art for their celebrity clientele that include Natasha Rothwell, Hannah Bronfman, Jaime King, Jessica Marie Garcia, Elaine…

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MoveOn Launches New Anti-Johnson Ad Campaign During Packers’ Season Opener

Milwaukee, WI — As Wisconsinites tune into the Green Bay Packers’ NFL season opener Sunday, they will see MoveOn Political Action’s new TV ad criticizing Sen. Ron Johnson for being an out-of-touch MAGA millionaire who is incapable of relating to the real needs of working-class Americans.  “Before the Packers’ season even opened, Ron Johnson had already sacked his own constituents by voting against the Inflation Reduction Act,” said MoveOn Political Action Executive Director Rahna Epting. “People in Wisconsin deserve cheaper prescription drugs and clean-energy jobs. They don’t need a MAGA…

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In Wake of Historic Vote, MoveOn Political Action Launches New Ad Campaign In Battleground States

Washington, D.C. – Today, in the wake of the historic vote in the Senate, MoveOn Political Action is launching a new six-figure rapid-response ad campaign in Arizona, Georgia, and Nevada, praising Democrats for passing the Inflation Reduction Act.  You can see the ads that will run statewide in each state here: AZ: https://youtu.be/5d0foMl5hSw GA: https://youtu.be/0dBxiJ2tnSw NV: https://youtu.be/PXXojOmpQi0 “This bill will dramatically lower costs for Americans and signifies a huge political win,” said MoveOn Political Action Executive Director Rahna Epting. “We will remind voters every day between now and Election Day…

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Nuts & Bolts—Inside the Democratic Campaign: The No. 1 rule in all campaigns

Welcome back to the weekly Nuts & Bolts Guide to small campaigns. Over the course of more than a decade, I’ve taken time to speak with campaign managers, field directors, communications directors, finance directors, and, of course, been a part of as many campaigns as I could. As election season gets close, there are always questions we ask of candidates who are considering running for office.  You would think the first question that the local party or campaign help would ask might be, “Can you raise money?” Another guess is, “How is your name…

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Trump Soft-Launches His 2024 Campaign

FLORENCE, Ariz.—Tonight, deep in the Arizona desert, thousands of people chanted for Donald Trump. They had braved the wind for hours—some waited the entire day—just to get a glimpse of the defeated former president. And when he finally appeared on stage, as Lee Greenwood played from the loudspeakers, the crowd roared as though Trump were still the commander-in-chief. To many of them, he is. “I ran twice and we won twice,” Trump told his fans. “This crowd is a massive symbol of what took place, because people are hungry for…

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