MoveOn’s Michigan Operation Generated More Than 600,000 Voter and Member Contacts to Help Power El-Sayed Victory
Group placed 180,000 calls, delivered more than 450,000 member communications, and invested $ 90,000 in ads and mail supporting El-Sayed MICHIGAN—MoveOn Political Action mobilized a major statewide organizing and communications operation to help Dr. Abdul El-Sayed overcome more than $ 63 million in outside spending and win the Democratic nomination for U.S. Senate in Michigan. MoveOn’s campaign generated more than 600,000 voter and member contacts through calls, texts, emails, mail, digital advertising, and volunteer organizing. The effort was part of MoveOn Political Action’s largest intervention in Democratic primaries to date…
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